Kissflow
Success Stories
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Key Highlights
28+
Processes
42
Group Companies
70+
Users
Industry
Telecom & Media
HeadQuaters
Japan
The beauty of Kissflow is how quick and easy it is to create the apps I need. It's so user-friendly that I made exactly what I needed in 30 minutes.The drag-and-drop part of designing workflows is amazing.
Oliver Umehara
IT Manager
Key Highlights
30+
hours saved per week
35%-45%
reduction in process cycle time
2,500+
items processed
Industry
Manufacturing
HeadQuaters
Kenya
The Kissflow team met our expectations and helped make the transition smooth. The support personnel has been very helpful and always available when needed to help us to fix issues.
Nicholas Githinji
Project Manager
Key Highlights
450+
Processes
10x
ROI
10,000 +
Users
Industry
Energy
HeadQuaters
USA
One of our Finance Leads said, ‘This is so easy, even my mom could do this. It was extremely intuitive and straightforward.’ The watermark was, 'I don't need to call IT to do this. I can do it myself.
Renee Villarreal
Senior Director of IT
Streamlined approvals in Real Estate
Industry
Real Estate
# of Employees
1,001-5,000
Headquarters
USA
Industry
Real Estate
# of Employees
1,001-5,000
Headquarters
USA
Landmark Properties
Landmark Properties is a fully integrated real estate firm based in Athens, Georgia. They specialize in investment, development, construction, management, and acquisition of high-quality student communities across the nation. Landmark Properties is ranked as the nation’s most active student housing developer and top student housing contractor. Currently, they own and manage 74 student housing projects across the country.
Rachael Jay
Associate VP of Marketing & Creative Services
"Kissflow made it easy to focus on being more efficient while completing as many requests as possible."
Challenges faced
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Managing manual requests. As the marketing team grew, they found it extremely difficult to handle large volumes of creative requests manually using spreadsheets.
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Inability to track requests. Team members could put in a request but could not track the status of their requests. And there was no way to close out a request and mark it as complete.
- Decreased productivity. The marketing team became overwhelmed with the time-consuming manual process of tracking the requests, and this impacted the quality of the marketing collaterals produced.
Solution
Rachael Jay, the Associate Vice President of Marketing and Creative Services at Landmark Properties, takes us through how Landmark Properties moved away from manually managing creative and marketing requests and leveraged Kissflow’s low-code/no-code platform to streamline operations.
The marketing team is often responsible for the customers' first impression about a brand. A marketing team functioning at total capacity often entails consistently churning out content and seamlessly communicating value to customers through every touch point. Quality and efficiency are key.
As Landmark continues to grow, its marketing team is expected to grow with it and function at a faster pace. This means creating content like brochures, flyers, and other graphic collateral for swift distribution and promotion to maximize brand awareness and capture the market.
When creative requests come in, manually managing them can be quite challenging, considering how little visibility requestors have in terms of tracking the status of their requests. Not having a fixed workflow from initiation to completion can also compound the issue.
Six years ago, Landmark Properties was much smaller and managed a portfolio of about 12 properties. The Marketing Team used Google Forms to keep track of requests that came in. Over the last few years, the portfolio has grown exponentially, and this method simply did not offer enough flexibility or transparency to manage such requests. As Rachael says, “Team members could put in a request but could not track the status of their requests. And there was no way to close out a request and mark it as complete.”
Landmark Properties started using Kissflow in 2015 to track marketing requests as they came in. Kissflow offered a way to streamline requests and made it easy to track all communication within the platform. After the success of their first process, they used Kissflow in other departments within the company, creating and automating more of their process functions. Their current processes include marketing graphics requests, customer service communication approvals, bonus approval requests, write-off authorization requests, and concession approval requests.
Results
Rachael says the most significant benefit of using Kissflow is the reporting feature. “Once we set up the workflows, it did not take us long to understand the system and get everyone on board. Kissflow made it easy to focus on being more efficient while completing as many requests as possible. Each month our team revisits metrics such as the time taken to close requests and the number of requests that went past SLAs. They then use this data to finetune the processes.”
Today, Landmark Properties manage 74 properties within Kissflow. Rachael says Kissflow has become a crucial part of their success in managing approval processes.
